Meet the team
We share a common passion to improve playability, sustainability and economic efficiency in the golf course industry by embracing the latest research, technological advances, fresh thinking and a “can do attitude”.
In 1997 he founded Turfgrass® and is now entering his fifth decade in the industry! His Golf Development Company specialises in taking golf courses and projects to the next level, by delivering value and expertise. Turfgrass® have consulted on over 250 courses across the globe and are fortunate to have worked alongside the best in the business on some world class projects. With his constant travel around the world, John has developed a vast network of industry friends. If he is not behind a podium speaking at a conference, on a potential site or a golf course, he can be spotted in France with his family enjoying his passion of food and wine!
Alongside managing Turfgrass’s agronomic portfolio throughout Europe and emerging markets, Julian is the principal figure for tournament preparation in advance of numerous golf championships including European staging’s of The Solheim Cup. With a diverse list of clients, countries and events, no two days are ever the same for Julian, something that he relishes. He is often on the road or on a plane, and he stays “grounded” by running wherever and whenever he can, training for marathons and he stays focused with coffee! So passionate is he about his coffee, he even trained to be a barista!
Sarah loves to travel, and she especially loves to share this wanderlust and discover new places with her two young daughters.
She realised that she had a skill for account management and transitioned into this area by studying to be an account technician. Veronica’s background in both the legal and accounting domain, coupled with her conscientiousness, ensures that that all our accounting processes, budget planning and financial transactions are carefully recorded and importantly on target.
When Veronica steps away from the world of numbers, she turn to baking to relax and switch off, alongside minding her children.
Rachel focuses her downtime on her two young children and is a bit of a travel buff, who loves to research and plan their next big adventure. Which equally comes in quite handy with her role in planning all the travel for the Turfgrass® team!
When he is back in “the Home of Golf”, Jonathan enjoys spending time with his wife Victoria and his two grown up children. He loves cycling, food and drink and is a keen year-round coastal swimmer.
Craig has lived and worked in 8 countries and as a result is proficient in project management and agronomy in numerous different climates! He has led and managed many different challenging and high-profile projects for Turfgrass®, both in Northern and Southern Europe and in the Middle East.
Craig is very passionate about what he does and loves the golf course industry, which he considers a family. When he does find time to unwind, he likes to do so by road biking and spending time with his wife and son.
With an impressive 22 years of experience in turfgrass management, Anthony's journey began in Kilkenny and then took him to the United States for 12 years where he pursued extensive studies covering a range of subjects, including soil science, grass management, and plant pathology. Throughout his career, Anthony has served as Course Superintendent at numerous facilities most notably The Heritage Golf Resort designed by Seve Ballesteros and Jeff Howes. During his time at The Heritage, Anthony oversaw preparations for the Irish Seniors Open on the Legends Tour and the Seve Trophy on the DP World Tour.
Adam is a highly accomplished individual with a Bachelor of Science degree in Horticulture from the University of Wisconsin and a Master of Science degree in Agronomy from Purdue University.
He is widely recognized as an industry leader and authority in his field, developing educational content for golf course superintendents, course officials, and golfers.
Due to his sought-after expertise, he frequently presents on golf course maintenance topics at turfgrass conferences in both the USA and at an international level.
In his free time, Adam loves to spend time with his wife and two sons. As an avid snowboarder and golfer, he enjoys seeing his young sons become interested in these sports.